Which jewellery should you buy on Black Friday 2026?

Welke sieraden koop je op Black Friday 2026?
Geschreven door: Sharon van het Hof

On Black Friday the smartest buy is jewellery you wear often and can easily add to later. Think of a gemstone beaded bracelet, a pendant for your necklace and a pair of hoops. These are basics that go with many outfits. With exactly these pieces, a discount feels extra good.

But which piece suits you? And what do you buy in the sale, and what with the discount code? In this blog we list the most popular choices, with an explanation of sizes and materials.

Why is Black Friday a good moment for jewellery?

Jewellery is not a purchase for one season, which is why a discount pays off extra here.

You buy for years

You wear a good piece of jewellery for years. Clothes change every season, but a bracelet or pendant stays. A discount on such a basic piece pays off for a long time. On top of that, December, the month of gifts, is just around the corner.

Two ways to save

Sparkling Jewels is holding its biggest sale ever this year, with more than 700 products and discounts of up to 70 percent. There you see the old price crossed out next to the new price. On Black Friday itself there is also a discount code for the rest of the range. The brand shares this code through the newsletter at the bottom of the site and on Instagram. So sign up in time.

Want to know which route fits your list? Then first read the Black Friday tips on sale or discount code.

Interstellar Bracelet Multi Gem - Spice

Interstellar Bracelet Multi Gem - Spice

Which jewellery is popular on Black Friday?

Three types of jewellery stand out, because you wear them every day.

Gemstone beaded bracelets

Bracelets are a much loved choice. A bracelet with gemstones is one you wear on its own or in a stack. The Interstellar has fine 3 mm beads. The Multi Gem Spice combines warm tones, so it goes with both gold and silver. According to the product page, the gold coloured version is gold filled with a gold plated finish.

Curious which stones and colours are worn a lot right now? Read more in the blog about beaded bracelet trends for 2026.

A pendant for your necklace

A pendant instantly gives a simple necklace more character. In the necklace pendants collection you find clip pendants and loose pendants. A pendant is sold on its own, so there is no chain included. So check whether you have a matching necklace.

Pendant - The Core Crystal Gold - CZ Polished 20mm

Pendant - The Core Crystal Gold - CZ Polished 20mm

Hoops for every day

Hoops are the quiet favourite. They go with jeans and with a dress. The Bold Fuse Hoops Small are made of 925 sterling silver and feel sturdy, but not heavy. Want to see more shapes? Then take a look at the hoop earrings.

How do you choose the piece that suits you?

With three simple questions you quickly reach a good choice.

Gold or silver?

Look at what you wear most often. Do you usually choose gold? Then a gold coloured piece is the safest choice. Unsure about materials? In the blog about buying gold jewellery on Black Friday you read the difference between gold plated, gold filled and solid gold.

Calm or eye catching?

Do you like things calm? Then choose one stone colour or a plain hoop. Do you love colour? Then a Multi Gem bracelet or a pendant with zirconia suits you better. The The Core Crystal Gold pendant measures 20 mm, is made of 925 sterling silver with a gold plated finish, and catches the light beautifully.

Do you want to add more later?

That is the idea behind Mix & Match. You combine bracelets, pendants and gemstones freely. That way you build your own collection step by step. The founder came up with this concept together with her partner, based on the idea that no two women are the same.

Bold Fuse Hoops Small

Bold Fuse Hoops Small

What makes this jewellery worth the investment?

A discount only really pays off when the piece is also well made.

Design with an eye for detail

Every design starts in the Netherlands. After that it goes to ateliers in Italy, Bangkok and Hong Kong. The founder visits these ateliers herself. She tests materials and checks details, from the clasp to the setting of a stone.

A brand with a network

The brand has existed since 2014 and has more than 500 affiliated jewellers in Europe. That says something about quality and service. So you are not buying a one time bargain, but a piece that belongs to a growing collection.

Frequently asked questions about buying jewellery on Black Friday

I'm happy to answer a few frequently asked questions:

Which piece is a good first choice?

A gemstone beaded bracelet is a good first choice. You wear it on its own or together in a stack.

Does a pendant come with a chain?

No, a pendant is sold on its own. That way you choose the necklace and length that suit you.

How do I make sure I get the discount code?

Sign up for the newsletter at the bottom of the site or follow the brand on Instagram. The code is shared there on Black Friday itself.

Does the discount code apply to all jewellery?

The code applies to the entire range outside the sale. In the sale you already see the discount in the crossed out price.

Want to know more, or have questions? The experts at Sparkling Jewels are happy to help.