When shopping for gold jewellery on Black Friday, look at the material first and the price second. Gold-coloured does not always mean the same thing. A piece of jewellery can be solid gold, gold plated or gold filled. Each material has its own price and wears differently. Therefore, always check the details for each piece on the product page.
Around Black Friday, many people look for discounted gold jewellery. That makes sense, because gold is popular and its price has risen sharply in recent years. In this blog, you will read how to choose a gold piece of jewellery that suits you in 2026 and how to avoid surprises.
Botanic Push Back Zirconia Earrings
What types of gold are there?
On a product page, you will often see different terms, each with a different meaning.
Solid gold
With solid gold, the entire piece of jewellery is made from a gold alloy. Pure 24-karat gold is too soft for jewellery. That is why jewellers mix it with other metals. Our 9K gold rings consist of 37.5% pure gold. We make these rings to order in our workshop, with a delivery time of 1 to 4 weeks. Would you like to give such a ring for Saint Nicholas or Christmas? Then order in time.
Gold plated
With a gold-plated piece of jewellery, a layer of gold is applied over another base. Gold plated is the English term for the same thing. In our jewellery, this layer is 14-karat gold. The advantage: you get a warm gold colour at a lower price than solid gold. You can read more in our blog about the difference between 9K gold, 14K gold and gold plated.
Gold filled
Some of our gold-coloured beads are gold filled. They contain a gold alloy, making the entire bead gold-coloured. These beads do not contain silver. The material of each piece of jewellery is clearly stated on the product page. So always read it before ordering.
How do you compare gold jewellery fairly?
A discount only means something when you compare like with like.
Compare the same material
A solid gold ring costs more than a similar gold-plated ring. That does not make it a bad deal, but it is a different product. So always compare jewellery made from the same material. Then browse the discounted Black Friday jewellery and see which piece matches your wishes.
Pay attention to the crossed-out price
In the Netherlands, the crossed-out price must be the lowest price in the past 30 days. This lets you see whether a discount is genuine. In our blog about a genuine Black Friday discount, you can read how to recognise a fake discount.
Facet Roundel Ruby Quartz Beaded Ring
Which gold piece of jewellery suits you?
In addition to the material, your personal style also determines which piece of jewellery is the best choice.
For everyday wear
Do you wear your jewellery every day? Then choose a sturdy design that can withstand some wear and tear. Our 9K gold rings are specifically designed for everyday wear. A gold-coloured beaded bracelet is also a great choice, as long as you take it off while showering, swimming and exercising.
Combining gold with gemstones
Gold and gemstones enhance each other. A warm stone such as tiger eye or smoky quartz pairs beautifully with a gold-coloured base. A blue stone such as sodalite creates contrast. You can see this clearly in a beaded bracelet with 6 mm beads, which gives the stone plenty of space.
Mixing gold and silver
You can absolutely wear gold and silver together. Choose one metal as the main colour and use the other as an accent. Unsure about the finish? With many pieces of jewellery, you can choose between gold plated and rhodium plated, meaning gold or silver.
Saturn Large Sodalite Bracelet
How to keep your gold jewellery looking beautiful
With a few simple habits, a gold-coloured piece of jewellery will retain its shine for a long time.
Perfume first, then your jewellery
Apply perfume and body lotion first, and only then put on your jewellery. This minimises the amount of moisture and chemicals that come into contact with the gold. Store each piece of jewellery separately so that they do not rub against each other.
Quality from the start
Since 2014, we have designed our jewellery in the Netherlands. Our founder regularly visits the workshops in Italy, Bangkok and Hong Kong and tests the materials herself there. More than 500 jewellers in Europe sell our collection. Looking for a discounted gold-coloured piece of jewellery? Then browse the Black Friday jewellery 2026.
Frequently asked questions about gold jewellery on Black Friday
Here are answers to some frequently asked questions:
Is gold plated the same as verguld?
Yes. Verguld is the Dutch term, while gold plated is the English term. In our jewellery, it refers to a layer of 14-karat gold.
What is gold filled?
Gold-filled beads contain a gold alloy, making the bead gold-coloured. These beads do not contain silver.
Is 9-karat gold real gold?
Yes. 9-karat gold consists of 37.5% pure gold and is recognised as real gold in the Netherlands.
How do I know what material a piece of jewellery is made from?
This is stated on the product page for each piece of jewellery. Always read it before ordering.
Would you like to know more, or do you have any questions? The experts at Sparkling Jewels will be happy to help.
