On Black Friday you shop smart when you know in advance what you want and where you get a discount. With jewellery there are two routes: the sale with crossed out prices and a discount code for the regular range. The two do not apply to the same pieces. If you know the difference, you get the most out of Black Friday.
In this blog you read how the sale and the discount code work, how to make a smart wish list and what to look for in material and size. That way you buy jewellery you enjoy for years, and not just a bargain.
What can you get on Black Friday for jewellery?
This year there are two kinds of savings, and it is good to keep them apart.
The sale with crossed out prices
Sparkling Jewels is holding its biggest sale ever this year, with more than 700 products and discounts of up to 70 percent. In the sale you see straight away what you save. The old price is crossed out next to the new price. So you do not need to calculate or enter anything.
The sale is especially handy if you are flexible. You look at what is there and pick what suits you. Popular colours and sizes often go fast, so do not wait too long when you see something you love.
The discount code for the regular range
On Black Friday itself there is also a discount code. This code does not apply to the sale, but it does apply to the entire rest of the range. Think of your favourite bracelets from the regular collection, which are normally not on offer.
The code is not being shared yet. It comes through the newsletter and through social media. So sign up for the newsletter at the bottom of the site or follow the brand on Instagram. Then you will not miss the code.

Saturn Bracelet Small Smoky Quartz
Sale or discount code: which do you choose?
The best choice depends on what is on your list.
Choose the sale if you want to discover
Are you curious about new stones or shapes? Then the sale is a nice place to start. You see a lot of jewellery together and the discount is visible right away. That way you try a colour you would normally pass by.
Choose the discount code if you already have something in mind
Do you want that one piece from the regular collection? For example a bracelet that matches what you already wear? Then you wait for the discount code. You use it on the rest of the range. That way you buy exactly what you want, with a saving.
Not sure about a deal somewhere else? Then also read how to recognise a genuine Black Friday discount. There you read how to compare a price fairly.

How do you make a smart wish list?
A good list prevents impulse buys and regret afterwards.
First look at what you already have
Lay your jewellery out on the table. Do you mainly wear gold or silver? Do you have lots of bracelets and few necklaces? That way you quickly see what is missing. A new piece that combines well is a piece you wear much more often.
With beaded bracelets this is extra handy. A Saturn Small has 4 mm beads and is 18 cm long. An Interstellar has finer 3 mm beads. You stack the two together easily, because their thickness matches well.
Add your size right away
Do you not know your wrist size? Measure it now, and not only when the discount starts. In the blog about how to determine the size of a bracelet you read how to do it. A bangle like the Uneven Bangle comes in S, M or L. With your size already on your list, you order quickly and with confidence.

Beaded Necklace 2mm Tiger Eye 42cm +2cm
What do you look for besides the price?
A discount is nice, but material and finish decide how long you enjoy a piece.
Read the material on the product page
Check the specifications for every piece. There you find the material and the finish. The gold coloured Saturn Small Smoky Quartz, for example, is gold filled with a gold plated finish. The Uneven Bangle is made of 925 sterling silver. The Tiger Eye beaded necklace combines 925 sterling silver with gold filled and is 42 cm long, with a 2 cm extension.
What do these words mean exactly? In the guide about the difference between 9k gold, 14k gold, gold plated and gilded you read it in plain language.
Pay attention to warranty and packaging
The beaded bracelets come with a 10 year warranty, as stated on the product page. Every piece is always shipped beautifully packed. That is handy if you already buy gifts on Black Friday.
The design counts too. Since 2014 the founder has looked at three things for every piece: quality, wearing comfort and timeless design. She visits the ateliers in Italy, Bangkok and Hong Kong herself and checks the details, from the clasp to the setting of a stone.
Frequently asked questions about Black Friday tips for jewellery
I'm happy to answer a few frequently asked questions:
Does the discount code also apply to the sale?
No. The discount code only applies to the rest of the range. In the sale you already see the discount in the crossed out price.
How do I get the discount code?
The code is shared through the newsletter and through social media. Sign up for the newsletter at the bottom of the site or follow the brand on Instagram.
How much discount is there in the sale?
In the sale there are discounts of up to 70 percent on more than 700 products. The discount differs per piece.
What do I put on my wish list?
Add pieces that match what you already have, plus your wrist size or preferred necklace length. Then you choose quickly and with confidence later on.
Want to know more, or have questions? The experts at Sparkling Jewels are happy to help.