The calming Amethyst

Are you ready for a new blog? Do you want to find out what the Amethist stone stands for & what the colour purple mean to us? Then read along darling!

First some facts about our big love for jewelry... Did you know that according to a recent blog post on JCK, academic research shows that people might be drawn to jewelry because the glossy sheen of gemstones and precious metal resembles water. And we, as humans, are drawn to water, our most basic need. Okay that could be possible, right? Another reason would be that according to an article from The Guardian, people want to be reminded of something that's important to them. Often jewelry is weighted with a meaning or something sentimental. 

Who doesn't like purple? Purple tends to occur rarely in nature, so it is viewed as rare and intriguing. It has something mysterious and spiritual. The colour purple is often associated with royalty, nobility, luxury, power and ambition. 

Not only is it the beautiful shades of purple that makes the Amythyst so popular but it is also widely available in difference shapes and sizes which makes it more affordable. Amethyst complements both warm and cool colours so it looks fabulous set in both yellow and white metals. This unique ability means it enhances almost every color in your wardrobe. Perfect!

Here is something funny about the Amythyst stone. Its name derives from the Greek "amethystos", which means "not drunken", as Amethyst in antiquity was thought to ward off drunkenness. 

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