Sharon van het Hof | Founder of Sparkling Jewels

Sharon van het Hof lives for jewelry. She is the founder and creative director of Sparkling Jewels. Together with her partner Ton Tijhuis, she developed the distinctive Mix & Match concept. What started as a small idea in 2014 grew into an international jewelry brand with thousands of fans.

Sharon built Sparkling from her passion for style and entrepreneurship. She saw that women wanted more freedom. No fixed sets. No rules. But jewelry that moves with your life. That became the foundation of the brand.

Her vision is clear: jewelry should not only be beautiful. It should give you freedom. Freedom to combine. Freedom to change. Freedom to grow with who you are.

From Idea to International Brand

In 2014, Sharon launched Sparkling Jewels. She started small with a clear dream: designing jewelry that is timeless but also fits current trends.

Soon after came the Essentials collection. This line forms the basis of every jewelry collection. Think of necklaces, earrings, and bracelets you wear every day. Simple. Strong. Stylish.

In the years that followed, the brand grew rapidly. Sparkling now collaborates with more than 500 jewelers across Europe. The brand is visible in multiple countries. Influencers and stylists also wear Sparkling, enhancing its international appeal.

In 2024, Sharon launched the Mix & Match Studio, giving customizable jewelry a new boost. Women now combine pendants, chains, and gemstones themselves, creating jewelry that truly feels personal.

That same year, Sparkling celebrated its 10th anniversary. To honor this, an exclusive Anniversary Brooch was released—an ode to ten years of craftsmanship and growth.

The Creative Mind Behind Mix & Match

The Mix & Match concept is at the heart of Sparkling Jewels. Sharon conceived this idea from a simple thought: every woman is different. So why should her jewelry be fixed?

With separate pendants, interchangeable gemstones, and various chains, you create a new look every time. Minimalist today. Bold tomorrow. Everything matches. Everything enhances your style.

Sharon focuses on three things in every design: quality, comfort, and timeless design. Jewelry should feel pleasant on the skin. It should last a long time. And it should still look beautiful in five years.

Where Design and Craftsmanship Meet

Behind every piece of jewelry lies craftsmanship. Sparkling has worked for ten years with experienced artisans in Italy, Bangkok, and Hong Kong. They use centuries-old techniques to handcraft each piece.

Sharon regularly visits the ateliers. She observes, tests materials, and checks details. Every component matters to her—from the clasp to the setting of a stone.

Sustainability plays an increasingly important role. Sharon consciously chooses strong materials and timeless designs. No fast trends that disappear, but jewelry you wear for years.

Where design and craftsmanship intersect, something special is created. You can see this reflected in every collection.

Behind the Brand

In the series “Behind the Brand,” Sharon openly shares the journey of Sparkling. She talks about how the brand started at the kitchen table, how production expanded to Europe and Asia, and how visibility grew step by step.

Partner Ton also speaks. Together they form the foundation of the brand. Sharon focuses on design and creation. Ton oversees strategy and growth. This combination makes Sparkling strong.

Additionally, partners like Sjouwkje share why they chose Sparkling from the start. They praise the colorful designs and unique concept. This confirms what Sharon stands for: jewelry with character.

For Every Occasion

Sparkling designs jewelry for every day. For work. For dinner. For a wedding. Or just for yourself.

Sharon believes that jewelry boosts your confidence. A subtle necklace brings calm. A striking earring draws attention. With Mix & Match, you decide what fits your moment.

That makes Sparkling versatile. Not one style. But endless combinations.

Summary

Name: Sharon van het Hof
Position: Founder & Creative Director of Sparkling Jewels
Since: 2014
Expertise: Mix & Match jewelry, timeless design, craftsmanship
Mission: Giving women the freedom to create their own style

With Sharon van het Hof as the driving force, you know that Sparkling Jewels stands for quality, creativity, and personal style. She combines entrepreneurship with a keen eye for detail, building every day on a brand that makes women shine—for every occasion.