In the new campaign Be Raw, part of Sparkling’s FW25 collection Raw Elegance, everything is about authenticity. The name of the collection says it all: powerful, pure shapes with an unpolished edge. Because it’s precisely those small roughnesses that make beauty exciting. In a world where perfection often seems to be the standard, Be Raw invites you to appreciate the opposite. The beauty of natural lines, spontaneous details, and what doesn’t need to be smoothed out.
Three women, each with their own style and perspective, share their story. They openly express what beauty means to them, how they deal with busyness and expectations, and the role jewelry plays in that. Their stories show that true elegance is not about following rules, but about daring to follow your own feelings.
Carla:
For Carla, beauty is not in what fashion dictates, but in the small moments that feel real. A warm smile, genuine attention for someone she loves, or the way she chooses items that suit her and not the other way around. She sees beauty as something that arises in everyday life: in how you move, how you make choices, and how you stay true to your own rhythm.
She chooses jewelry like bracelets and necklaces that effortlessly match how she feels. No big statements, but refined details that softly yet clearly express her personality. For Carla, beauty is a subtle balance between inside and out. Not striving for perfection, but reflecting yourself in small actions and moments that show who you are.
Rosalie:
Rosalie sees beauty completely differently. For her, it’s not about being flawless, but about staying true to what she finds important. She doesn’t let herself be guided by what she should wear or what is trending on social media. She chooses pieces that enhance her personality.
What attracts her to Sparkling’s jewelry is the possibility to play. The interchangeable gemstones give her the freedom to adjust her look to her mood, outfit, or plans for the day. Sometimes she chooses a light sparkle, sometimes a striking color. Exactly what feels right at that moment.
For Rosalie, beauty is something that moves. She loves items that leave room for spontaneity, for small variations, for daring to surprise. Each piece of jewelry becomes a part of her story: playful, flexible, and completely her own.
Esther:
Esther lives in a house where something is always happening: teenagers running around, school projects demanding attention, unexpected appointments. Her days are busy, but precisely because of that, she tries to consciously create moments for herself. A moment to breathe, put on a comfortable outfit, wear her favorite Sparkling jewelry. Small rituals that help her start the day with energy.
For Esther, the colorful gemstones are more than accessories. She chooses them by feeling: which color matches her mood? Which detail gives her that extra strength or lightness today? This way, her jewelry becomes small reminders of her own worth and points of calm in the chaos of everyday life.
For her, beauty is about balance. Not a perfect picture, but moments when she sees herself and thinks: yes, this is me. In simplicity, in color, in meaning.
