Black Friday 2026 falls on Friday, November 27. Many stores start earlier, with a Black Week beginning on Monday, November 23. The deals often continue through Cyber Monday on Monday, November 30. So if you are looking for jewellery, you have more than a week to make a smart choice.
Still, many people do not know exactly when the discounts start. That can be tricky, because every store chooses its own timing. In this blog, you will read what the Black Friday period in 2026 looks like. You will also learn how to make sure your favourite piece of jewellery is still in stock.
Saturn Bracelet Small Sodalite
Why does Black Friday 2026 fall on November 27?
The date of Black Friday follows a fixed rule from the United States.
The Friday after Thanksgiving
Black Friday is always the Friday after Thanksgiving. Thanksgiving falls on the fourth Thursday of November. In 2026, that is Thursday, November 26. The following day, Friday, November 27, is therefore Black Friday.
From American tradition to Dutch shopping day
We do not celebrate Thanksgiving in the Netherlands. Even so, Black Friday has now become one of the busiest shopping days of the year here. Online stores and high streets take part on a large scale. As a result, many more people look for jewellery in November than in other months.
How long do the Black Friday deals last in 2026?
Most stores turn Black Friday into a short period rather than a single day.
Black Week from November 23 through 27
More and more stores start a Black Week on Monday, November 23. You will then see new offers every day. Sometimes the discounts even start the weekend before. So check the websites you follow regularly from mid-November onwards.
The Black Friday weekend and Cyber Monday
Friday is followed by the Black Friday weekend on Saturday, November 28, and Sunday, November 29. Cyber Monday then brings the period to a close on Monday, November 30. Cyber Monday was originally created for online stores. Now almost all webshops take part. All in all, the period often lasts from one week to ten days.
When do the discounts end?
Most deals end after Cyber Monday. Some stores extend them for a few more days, but you can never be sure. So do not wait too long if you see something beautiful. Popular colours and bead sizes often sell out first.
Beaded Necklace 2mm Tiger Eye 42cm +2cm
When is the smartest time to buy jewellery around Black Friday?
With a little preparation, you can get more out of the Black Friday period.
Make a wish list in advance
A few weeks before Black Friday, look at which pieces of jewellery you want. Pay attention to the style, colour and size. For example, a beaded bracelet has a standard length of 18 cm. If you already know the size, you can place your order in just a few clicks.
Check the Black Friday collection in good time
Many stores prepare their deals in advance on a dedicated page. Here, you can find all our Black Friday jewellery in one place. It includes beaded bracelets, necklaces, earrings, pendants and gemstone rings. Save the page so you can immediately see when the discount goes live.
Think about the gift-giving month of December
Black Friday falls just before Sinterklaas and Christmas. That is why many people buy all their gifts at that time. If you order from us before 3:00 p.m., your package will be shipped the same day. Every piece of jewellery arrives beautifully packaged and ready to give.
What does Black Friday mean for jewellery in 2026?
Black Friday is an especially interesting time for jewellery, because you are buying something for the long term.
A piece of jewellery lasts for years
You do not wear a good piece of jewellery for just one season. You wear it for years, with all kinds of outfits. Since 2014, we have designed our jewellery in the Netherlands. Our founder considers quality, comfort and timeless design in every creation. As a result, a piece of jewellery remains beautiful and wearable even after the holidays.
Expand with Mix & Match
With the Mix & Match concept, you can freely combine individual bracelets, necklaces, pendants and earring gemstones. Black Friday is a great time to create a foundation. You can expand it step by step later. For example, an individual earring gemstone can be attached to an earring, and a pendant gemstone can also be used as an earring. This gives you many combinations with just a few pieces. For inspiration, take a look at the jewellery trends of 2026.
Earring Gemstone Small Oval Sodalite
Still unsure? Look at the reviews
Customers give us an average rating of 4.7 out of 5, based on 480 reviews. In addition, more than 500 jewellers in Europe sell our collection. So you can also see and feel the jewellery in a shop. Made your choice? Then view the Black Friday jewellery 2026 and get your favourites ready in advance.
In the video below, you can see how to mix and match jewellery with gemstones.
Frequently asked questions about Black Friday 2026
I would like to answer some frequently asked questions:
When is Black Friday 2026?
Black Friday 2026 is on Friday, November 27, the day after Thanksgiving in the United States.
When does Black Week 2026 start?
Many stores start on Monday, November 23. Some begin even earlier with their first deals.
When is Cyber Monday 2026?
Cyber Monday falls on Monday, November 30. For many webshops, this is the last day of the Black Friday period.
Is Black Friday a public holiday in the Netherlands?
No. Black Friday is a regular working day. It is simply a day with many offers, especially online.
Would you like to know more, or do you still have questions? The experts at Sparkling Jewels will be happy to help.
